Defining the world to Facebook flywheel.

Sharing into Facebook from other apps was fragmented and often broken. Even when it worked, people had few destination and format options. I audited 80 experiences across Meta's family of apps and external apps, exposing gaps across the share sheet, creation flow, and how content rendered in Facebook.

I turned the audit into a product framework and prototypes, then pitched Creation and Social leaders to expand Content Liquidity's ownership. I created a cross-app V-team spanning Instagram, Threads, Facebook Creation, Feed, Stories, Reels, and Blueprint, and worked with those teams to ship new sharing routes, richer destination choices, and more native Facebook consumption. The work generated 3M new daily shares.